Issue:
In 1996, Casino Rama was opening in a market unfamiliar with, and slightly intimidated by, large-scale casino gaming.

Implication:
The larger, more upscale Casino Niagara was scheduled to open within 12 months, with Toronto's 4.8 million residents as its primary target.

Opportunity:
We developed an advertising and PR launch campaign that positioned Rama as a fun, friendly entertainment destination.

Result:
First-year revenue was 47% above plan and annual revenues more than doubled in four years. Nine years later, we continue to create great results.