Issue:
Osprey is one of Canada’s largest publishers with over 50 newspapers and 50 magazines in markets outside the Greater Toronto Area.

Implication:
They needed to educate the audience (national advertisers and media buyers) that Osprey markets were viable markets and that people living in those markets had high levels of disposal income.

Solution:
Akran Communications created a fully-integrated branding campaign including: advertising, web, DM, interactive and media buying.

Results:
The Osprey red with its black and white images have become very recognizable in the media industry.