Issue:
KPMG is a global network of professional firms providing critical advice on audit, tax and financial consulting issues.

Implication:
KPMG wanted to launch a completely new sub brand to deal specifically with small, privately owned companies. The challenge was to create a distinct brand within the stringent graphic standards laid down by KPMG worldwide.

Solution:
Akran Communications developed a fully-integrated advertising, web, and interactive brand and tactical campaign to launch KPMG Enterprise for the first time anywhere in the world.

Results:
KPMG Enterprise has been a huge success and other areas are now reviewing the communications plan behind it with a view to adapting it for their own market.