Issue:
Konami is a Japanese-based company whose offerings include arcade games, health clubs, slot machines and casino management systems.

Akran Communications was tasked with re-branding and re-launching Konami Gaming in North America.

Implication:
The Konami brand needed a facelift that would establish the company as a legitimate North American presence and create confidence in the marketplace.

Solution:
Akran Communications has created a fully-integrated branding campaign including: advertising, web, DM, interactive, product marketing, PR and media buying.

Results:
While results are still being tracked, early feedback shows increased trust and viable growth for Konami in North America.