Issue:
Cognos is Canada’s largest software company and the world leader in Business Intelligence.

Implication:
They needed a means by which they could communicate in the language of their target market's technical business leaders.

Solution:
Working within the Cognos brand guidelines, we developed Cognos TechTalk, a web page, with its own a graphic look and dynamically interactive content.

Results:
Early results show TechTalk is helping Cognos push their brand in new directions for greater impact.